We all associate colors with what they represent. In our minds, red may represent fire, blue the air and sea, yellow the sun, and brown and green often represent trees. These are generally considered to be emotional responses to color as opposed to intellectual responses.
Use these emotional associations to their greatest effect in a space by deciding on what emotional impact you want the room to have. Would you like it to be lively? Choose reds and yellows. If you prefer subdued, try blues and browns.
The emotional impact of color should reflect the activities being performed in the space. If it is for rest, such as a bedroom or family room, choose darker values of colors that relate to restfulness such as greens, blues and browns.
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