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SEO : Glossary

Search Engine Optimization Glossary

SEO Analysis

Search engine optimization Glossary of Terms.
A dictionary of SEO lingo and language.

Common SEO Glossary that you may have heard of:
Agent Name Delivery
ASP
CGI
CGI-Bin
Click through
Cloaking
Combined Logfile
Common Logfile
CPC
Crawler
Cross Linking
CSS
Dead Link
Directory
Domain Name Registration
Doorway Page
Download
Dynamic Content
Dynamic IP Address
Filter Words
Frames
Gateway Domain Names
Heading Tag
Hidden Text / Tiny Text
Hit
HTML
HTML Link
HTTP
Image Map
Inbound Link
IP Address
IP Delivery
IP Spoofing
ISP
Java
JavaScript
Keyword
Keyword Buys
Keyword Density
Keyword Phrase
Keyword Stuffing
Link Popularity
MetaSearch
MetaSearch Engine
MetaTag
Mirror Site
Optimization
Page View
Perl
POP3
Portal
Positioning
PPC
PSA
Ranking
Reciprocal Link
Referrer
Refresh Tag
Registration
Results Page
Robot
robots.txt
Search Engine
Search Term
SERP
Spamdexing
Spamming
Spider
Spidering
Splash Page
SSI
Static IP Address
Stop Words
Submission Service
Title
Traffic
Unique User
Upload
URL
URL Submission
User Agent
Virtual Domain
Who is

Agent Name Delivery

Delivering a custom page based upon the user agent string a browser or spider uses to identify itself. This technique is used in Cloaking.

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ASP

Active Server Pages a server based scripting language that is used to provide dynamic content and build database driven web sites .

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CGI

Common Gateway Interface. CGI refers to programs that are used to produce content for browser delivery. Common CGI programming languages include Perl, C, and PHP.

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CGI-Bin

One of the most common names for a directory on a web server that contains CGI files.

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Click through

When a user clicks on a hyper text link.

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Cloaking

A system to hide code or content from a user and deliver different content to a search engine spider.

IP based cloaking delivers custom pages based on the users IP address.

User Agent cloaking delivers custom pages based upon the users Agent.

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Combined Logfile

A log file format that collects all the data in the Common Log File format in addition there is information found in the referrer and user agent fields added to the file. A separate scripting error log file is often included also.

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Common Logfile

The standard log file format developed by the NCSA.

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CPC

Cost Per Click. Some search engines charge a cost per click to advertisers. There are over 290 search engines including Overture, FindWhat and LookSmart.

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Crawler

A type of a Spider that will download multiple pages from the same web site. This is for search engine indexes.

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Cross Linking

Cross linking is linking across content within the same site. This is often used for navigation. This is not an acceptable form of linking if you are looking for link popularity.

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CSS Cascading Style Sheets

CSS is an external file used to as styles to your web pages. This helps keep your coding clean.

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Dead Link

An html link that the destination page no longer exists. Search engines check for "dead links" by spidering the page again.

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Directory

A directory lists websites by individual topics. Open Directory Project is a directory.

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Domain Name Registration

The act of registering a domain name with an approved registrar such as Domain Direct. The process is overseen by ICANN.

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Doorway Page

An entrance to a website. Doorway pages are usually created to rank high on a particular search engine.

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Download

The act of retrieving information from any computer is called Downloading.

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Dynamic Content

A page that is generated at the time the user requests it. The content delivered to the user is stored in an online database. Most search engines will index dynamic content now, however only a few will spider dynamic sites.

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Dynamic IP Address

An IP address that changes each time you connect to the internet. Most ISPs use dynamic IP addresses.

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FFA

Free For All links pages. These are sites that allow anyone to add a link. These sites are looked down upon by search engines and should be avoided.

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Frames

An HTML coding for making a website appear to have more than one windows within one browser. Most search engines do not like these types of sites because there is no content on the index page of the site. Many search engines read this as a site without value. If you are going to use a frames site, you need to remember to use a no frames tag.

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Gateway Domain Names

A domain name that direct traffic to a main site. The these usually will be keyword rich. If these are found by the search engines, they will be removed from the index.

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Heading Tag

Also known as h-tags. There are 6 different sizes. They are used as headings of different sections of a site. Search engines tend to put added weight to keywords within these tags.

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Hidden Text / Tiny Text

This is text in the body of a webpage that is not seen or hard to read. This is considered a form of spam to search engines and is not recommended.

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Hit

A request for a file on a webserver. If you have a webpage with 5 images, you will get 6 hits each time this page is viewed. One for the html document and 5 for the images.

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HTML

Hyper Text Markup Language. This is the primary language of websites.

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HTML Link

This is a website link. It is also known as a Hyper Link.

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HTTP

HyperText Transfer Protocol. This is the agreed upon system to transfer data between a web server on the browser.

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Image Map

A system of associating parts of an image with hyper links. An example would be a picture of a town square. Each store front would have a link associated with it that would lead to a different page

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Inbound Link

A hyper link pointing to your site from another. Inbound links effect your link popularity and your rankings in many search engines.

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IP Address

Like a mailing address tells the mailman where to deliver your mail, your Internet Protocol Address (IP Address) is how data finds its way back and forth from your computer to another.

Your IP address may change each time you attach to your ISP. If your IP address stays the same from connection to connection, you are said to have a static IP address. If it changes each time you connect, you are said to have a Dynamic IP Address.

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IP Delivery

The act of delivering customized content based upon the users IP address. This is used in cloaking so you can deliver specific pages to spiders.

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IP Spoofing

Connecting to a web site and reporting an IP address different than the one you are actually connected to. This is a highly unethical tactic and may break some laws in your area.

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ISP

Internet Service Provider. This is how you log onto the internet.

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Java

A computer language designed to deliver a small program from websites to a users browser. This program is executed on the users system.

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JavaScript

A computer language used with HTML that is executed after an HTML page is transferred to the users browser.

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Keyword

Also Keyword Phrase. A word or combination of words used to find information on a subject.

An example: The keyword Stock Car Racing would be used to find information about NASCAR.

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Keyword Buys

Most search engines sell some type of advertising. The search engines use keywords to help these sales. When a user types in a keyword, a specific set of banners is displayed for the user.

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Keyword Density

The amount of times a keyword or keyword phrase is used in the body of a page. This is a percentage value determined by the number of word on the page.

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Keyword Phrase

Also Keyword. A word or combination of words used to find information on a subject.

An example: The keyword Stock Car Racing would be used to find information about NASCAR.

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Keyword Stuffing

The act of adding way too many keywords to a page in either the text or meta information. This is frowned upon by the search engines.

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Link Popularity

The number of inbound links to a site. Link popularity is a major factor in search engine rankings now.

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MetaSearch

Searching more than one source at a time.

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MetaSearch Engine

A search engine that searches several different search engines in order to return a SERP.

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MetaTag

These are informational and command tags that are placed in the head section of a webpage. To learn more about Meta Tags visit Search Engine Watch.

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Mirror Site

This would be an identical site with a different URL. Many people feel this will help them obtaim better rankings, however search engines feel this is a form of spam.

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Optimization

Creating or editing a webpage so that it will rank well in the search engines.

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Page Views

The amount of times a webpage has been delivered to a browser.

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Perl

Practical Extraction and Report Language. This is one of the most common languages used for CGI.

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POP3

Post Office Protocol. The common protocol used to connect with an email server.

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Portal

Refers to search engines and directories such as Yahoo! and AltaVista.

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Positioning

The position that a sites entry is display in any search engine query.

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PPC

Pay Per Click. The act of paying for each time a user clicks on your listing in certain search engines. This would include Overture, FindWhat and LookSmart.

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PSA

Public Service Announcement. This would be free advertising usually given to Non-Profit organizations.

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Ranking

The position that a sites entry is display in any search engine query.

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Reciprocal Link

When two sites link to each other. This is counted in a sites inbound links. A reciprocal link can be a text link (example: Webmaster Key - Discussion Forums) or it can be in the form of an image.

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Referrer

The URL of the web page a user came from before entering another site. If the referring URL is a search engine, the keyword search terms are usually shown.

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Refresh Tag

This is a tag that refreshes or reloads a webpage at a set time period.

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Registration

The act of submitting a site to a search engine.

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Results Page

Also SERP. This is the page returned by a search engine after submitting a search term.

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Robot

A programs that goes to websites for search engines. This program reads a website and determines if it belongs in the search index.

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robots.txt

A text file kept in the root of a website. It tells robots, spiders and crawlers where they are allowed to go and not allowed to go on a website.

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Search Engine

A program designed to search a database. There are very few large search engines left.

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Search Term

Also Keyword and Keyword Phrase. A word or combination of words used to find information on a subject.

An example: The keyword Stock Car Racing would be used to find information about NASCAR.

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SERP

Search Engine Results Page. he page that is generated by a search engine in response to a search query.

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Spamdexing

The act of submitting webpages to a search engine using techniques that are considered unethical by search engines.

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Spamming

For email, it is sending out mass unsolicited emails.

For webpages, it is using unethical practices.

For search engines, see Spamdexing.

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Spider

Also Crawler and Robot. The program used by search engines to retrieve web pages to include in their database. Most spiders have cute or unusual names.

Inkomi - Slurp Google - Googlebot AltaVista - Scooter Northern Light - Gulliver

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Spidering

The act of a spider going through your website in order to add it to an index.

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Splash Page

This is an entry page. Most splash pages have an image and a link to enter the main site. Many splash pages are made with Flash.

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SSI

Server Side Includes. HTML Comment commands placed in an HTML file which causes a webserver to execute an action when the page is viewed by a user.

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Static IP Address

An IP Address that does not change.

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Stop Words

A word that causes an indexer to STOP indexing in the current procedure.

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Submission Service

A service that submits a website to the search engines. There are ethical and unethical submission services.

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Title

This is the name of the webpage.

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Traffic

The number of visitors to a website.

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Unique User

The count of individuals that visit a website.

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Upload

Process of transfering something to another computer. The opposite of download.

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URL

Universal Resource Locator. This is a website address.

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URL Submission

The act of submitting a website to the search engines.

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User Agent

This is the identify of a website visitor. The most common user agents are Netscape, AOL and Internet Explorer.

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Virtual Domain

A website setting on its own domain name.

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Whois

A search that provides the company name, address, and contact information of a visitor to a site.

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